So, what is
User Experience (UX) all about?

User experience looks at how well your website is presented, how easy it is to navigate, and how easy it is for visitors to find the information they’re looking for. The behaviors, attitudes, and emotions someone has towards your website, app or software.

User experience looks at the usability, accessibility, performance, visual design, utility, structure, content, perceived value and brand of a site or app, and coordinates these elements to allow for the best possible user interaction.

It’s subjective in nature because it’s about the individual perception and the way a particular audience interacts with your site or app. It should be dynamic and constantly modified to match changing circumstances and new innovations.

When it comes to digital channels, user experience is as important as visual identity, and the two should be given equal importance. Unfortunately, user experience is a part of the design process that you don’t hear about unless something goes wrong.

A well-thought-out site or app needs to conform to your overall digital strategy, offering a seamless and unmatched user experience. This means that the functionality and content that are delivered must be in line with what your target audience really wants.

A good user experience requires some research, user feedback and a good amount of finessing. There are some key questions that your website or app must answer:

1. Do users understand what your company or organization does and offers?
2. Can visitors easily find what they are looking for?
3. Is your site or app efficient, intuitive, engaging and overall user friendly?

The key is to know what your users are trying to do, and make it easy for them to do it. Both the design and development of your site or app need to be focused around the prospective user and their journey to the end goal, making sure they can intuitively find the correct path to reach that goal.

Customer Loyalty

In the simplest terms possible, if your users have a bad experience they won’t come back. So not only have you lost a customer, you’ve increased the likelihood that your customer will go to a competitor.
A good user experience can create the kind of loyalty that keeps people coming back for more, increasing engagement.

Improved Conversion Rates

Having a good user experience ensures that your company gets a return on its investment, and a measurable value for your business. It helps you convert visitors into buyers, and create loyal customers that return to buy your products or services.

If the goal is to create awareness then a good user experience will give your visitors the information they’re looking for in an engaging manner. If your website is aimed at lead generation then a good user experience will give visitors a compelling reason to fill in their contact information. Even if you only want visitors to call your business or visit your store, your UX should communicate why it’s worth their while to do so and have clear call-to-actions on what you want them to do next.

Increased Sales

A well-designed site or app will have increased traffic, transactions, and conversions. They’ll attract and keep more clients, who will buy more products and leave positive feedback. Providing a great experience helps promote positive word of mouth, thereby increasing sales.

Let our team design the best user experience for your website, web app or mobile app, and reap the benefits of a good user experience. Contact us we are here to help!